Our seamless, end-to-end solution offers many features and complete flexibility, making it easier for you to quickly develop campaigns to meet your company's specific needs and requirements.
Some of the key features that are provided by AlphaMessenger are:
Automation and Integration
Detailed and Dynamic Help
Recipient Group Management
In-Depth Tracking
Detailed Reporting
AlphaMessenger's user-friendly web-based interface is intended to be both powerful and flexible - helping you achieve reduced setup time and costs.
Just upload your content, select the list(s) of recipients you wish to send it to and schedule the mailing. Not going to be available on the day you wish to send the campaign? No problem - You can pre-schedule a mailing as far ahead of time as you like.
AlphaMail can also perform database integration, making it easy to sync your database with the data stored in the AlphaMessenger application. Why manually update your data when our database specialists can make the job easy?
AlphaMessenger includes an integrated Help Application that assists you through each stage of message development and delivery. In addition, AlphaMail offers 24-hour technical support to assist you and your staff with any technical questions that might come up at any time.
AlphaMessenger has a built-in recipient group management engine that manages subscribes and unsubscribes - keeping your recipient base up to date and accurate in the database.
AlphaMessenger makes it possible to track numerous events after the mail has been sent to your recipients. We help you understand who your customers are and what they respond to so you can measure the effectiveness of your email campaigns.
Does your organization use email distribution for marketing purposes? Our Click-Through Tracking can help you understand the effectiveness of your content, both in layout and design, by telling you which recipients clicked on which links. This data can help you assess the effectiveness of the location, order, and style of the links used in your email campaigns - information that can help refine your marketing efforts on the fly.
Do you use email to distribute copyrighted material? Our Forward Tracking can assist you in determining which recipients may be in violation of copyright agreements by forwarding content on to non-paying subscribers. You can use our integrated DRT (Digital Rights Tracking) offering to gather the data you need to bring your subscribers into compliance - otherwise you may never know how much additional revenue you could be collecting.
Our full suite of Event Tracking includes:
Bounces - Which recipients didn't receive the email and why?
Opens - Which recipients actually opened the message?
Click Throughs - Which recipients clicked on which active links within the message content?
Forwards - Which recipients passed the email on to others? How many times has the message been forwarded?
Replies - Which recipients have responded to the mailing?
The AlphaMessenger application allows you the flexibility to enable and disable these features quickly and easily. Don't wish to track 'Opens' for a specific mailing? No problem! You'll have instant access to the details and attributes of each and every mailing you create. Take all the guesswork out of your campaigns.
The reporting interface makes it simple to navigate the mailings that have been created and sent. Data is updated in our central database constantly so you can be sure that you will have instant access to the latest-and-greatest data 24-7-365 with nothing more than an internet connection. Once you have logged in, you are only a few clicks from having access to the specific reporting data you need.
AlphaMessenger includes a number of standard reports that provide detailed, up-to-date data that is rolled up to make it simple to drill down on specific details or aspects of a mailing including, but not limited to:
Mailing Summary Report - Provides a summary of all data gathered for the mailing in question.
Send Report - Tells you how many messages were sent with sums by format type.
Open Mail Report - Tells you which recipients opened the message, how many times they opened it, and when they opened it.
Click Through Report - Tells you which recipients clicked on which links within the content, how many times they clicked, and when they clicked.
Forward Tracking Report - Tells you which recipients forwarded the message, how many times they forwarded it, and when they forwarded it.
Bounce Report - Which recipients didn't receive the email and why?
We realize that your organization, most likely, has specific needs when it comes to reporting. Do you need a report that is not included in the standard suite? Would you prefer an output view that we have not provided? If so, we will work with you. We want to make it as easy as possible for you to get exactly what you need from each and every mailing your organization sends using the AlphaMessenger product.
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